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Director & President


For more than a decade, Effie Carlson, has advised and led healthcare teams across growth, operations, network/contracting, sales and business development, and government/policy. Today, she serves as a strategic advisor and executive for high-growth digital health and technology companies across the care continuum.

Previously, she served as Chief Growth Officer for PayrHealth, a managed care consulting firm, and as Executive Vice President and Chief Growth Officer for Logisticare (now ModivCare), the largest national non-emergency medical transportation benefit management company that manages 35+ million members and ~$2.2 billion at-risk/capitated revenue. She led the national growth team and was accountable for the sales, business development, marketing, state government relations, account management, and proposals teams.

Prior to LogistiCare (ModivCare), she served as general manager and vice president of payer and government relations for Team Select Home Care, a private equity-backed, national home health care agency focused on the needs of Medicare and Medicaid members. In this role, she led legislative initiatives with several states and the federal government to develop innovative pediatric home care programming, while overseeing day-to-day clinical, administrative, and sales operations.

Prior to Team Select, she was head of the provider network at CareCentrix (a post-acute care specialty benefit manager and portfolio company of Summit Partners) accountable for the provider network and market analytics teams nationally in aggregate representing: 26+ million members, 8000+ providers, and $1.2+ billion of Commercial, Medicare, and Medicaid revenue.

Prior to CareCentrix, she was Founder/CEO of Best Practice Management, LLC (BPM), a healthcare business management and consulting firm focused on the growth and development of healthcare practices in the outpatient setting. She sold this practice in 2014 to pursue her interest in politics where she ran for the Arizona State House of Representatives

Director & Secretary


Julie Correll was most recently Chief Compliance Officer and HIPAA Privacy Officer at LogistiCare Solutions, LLC, the nation’s largest manager of NEMT programs for state government agencies and managed care organizations. Julie was appointed CCO of LogistiCare, its parent company Providence Service Corporation, and its subsidiary Circulation, Inc. in November 2018. Prior to the appointment, Julie served as Associate General Counsel and Ethics & Compliance Officer and established the company’s first comprehensive corporate compliance function, including forming and chairing LogistiCare’s compliance committees. She implemented and oversaw all Medicare / Medicaid program integrity compliance activities, including drafting policies and procedures and developing the code of conduct and related training. Julie also lead and oversaw ethics investigations, prepared ethics and program integrity risk assessments and risk mitigation work plans, managed auditing and monitoring activities, and worked with the company’s clients and law enforcement on issues involving fraud, waste, and abuse.

Prior to joining LogistiCare, Julie was Of Counsel for middle-market and small private employers, where she provided executives with a full scope of legal and business advice and expertise, with a focus on ensuring compliance with safety, environmental, and employment laws and regulations.

Julie began her 30-year legal career at Wildman, Harrold, Allen & Dixon (now Locke Lord, LLP), where she specialized in commercial transactions and litigation in intellectual property, antitrust, employment, and corporate governance and compliance matters.

Julie earned a BA in Political Science and Philosophy, magna cum laude and With University Honors, from Northern Illinois University, and a JD from Loyola University Chicago School of Law where she was an editor of the Loyola Law Journal. She is licensed to practice law in Illinois and Virginia, and is Certified in Healthcare Compliance (CHC).


Director and Treasurer


Bill George is a 35-year career veteran of the passenger ground transportation industry and the founder and CEO of WHC Worldwide|zTrip, the largest national taxi company in the United States. As CEO, he is responsible for the entire operation of zTrip, which is made up of more than 25 business units operating a fleet of more than 5,000 vehicles across 14 states.


Bill has owned and operated taxicab and ground transportation companies dating back to 1984. He served as Chief Executive Officer and President of Metropolitan Transportation Services, Inc. (MTSI). MTSI was Kansas City’s largest full-line passenger ground transportation service. In 1997 he sold MTSI to Coach USA, Inc., the nation’s largest motorcoach operator, and continued to oversee operations for the Kansas City region. In 2003 Bill repurchased the KC operation form Coach USA and expanded it into a 700 vehicle operation. In 2007 Bill sold all of his transportation assets to Transdev, the Paris, France based worldwide transportation conglomerate. He served as President of the Taxicab and Sedan Division and led a staff of more than 1,000 professionals.


In 2018 he formed WHC Worldwide and began acquiring taxicab and paratransit companies around the USA, including Transdev’s taxi companies. Bill has completed more than 40 business acquisitions during his career and is skilled in integrating diverse workforces and uniting them in a common goal of achieving excellence in customer service.


Bill has a passion for implementing transportation programs that enhance the communities his companies serve. He developed an approach that analyzed the lifecycle of his customers and how transportation could improve their lives. From pre-natal visits by expectant mothers and alternative student transportation, to reverse job commuting and non-emergency medical transportation for seniors, he has developed multiple services to meet every need.


He was recently awarded the Rosa Parks Spirit Award in recognition of a paratransit on-demand service he developed for the Kansas City Area Transportation Authority. Bill has been recognized as Operator of the Year by the TTA (formerly TLPA), an international trade group representing more than 1,000 passenger ground transportation providers.


Bill resides in Kansas City and Scottsdale and is involved in many civic issues. He has been a board member of The Children’s Center for the Visually Impaired, The Truman Medical Center Charitable Foundation, The Metropolitan Crime Commission and the first three-term Chairman of Visit KC. He is currently a Board Member of The Transportation Alliance and its educational foundation.

Executive Director


Mr. Hicks grew up in Western Michigan, has been a Texas resident since 1993, and has been a member of the Bastrop Community since 2002. Peter attended Hope College in Holland, Michigan from 1991 to 1993. He then attended Texas State Technical College, and later Western Texas College where he graduated the Paramedic Program in 1997.  He has been involved with emergency management, fire and Emergency Medical Services (EMS) at varying levels since moving to Texas.  Bastrop County residents would be familiar with him as he served as the EMS Director for Bastrop County from 2002 through 2005.  He joined the county staff late in 2007 as the assistant in the Office of Emergency Management. Beginning in 2002, Mr. Hicks also began work as an Adjunct Instructor for the Texas A&M Engineering Extension Service in College Station, Texas where he helped develop the skills of emergency responders and managers from around the country for more than 16 year.


Hicks with more than 24 years of experience in emergency response, training and exercise brings a lot to the organization. He has managed emergency and non-emergency medical response efforts in a variety of markets, including urban, rural, and frontier EMS settings. Most recently, Hicks serves as the Founder and President of Health & Safety Associates, a medical transportation and emergency management consulting firm assisting providers in optimization their organizations.  Prior to this endeavor, he served Director of Client Services/Assistant General Manager for Texas Operations with LogistiCare Solutions in Austin, Texas.  Previously he has served as Chief Operating Officer for MedicOne Medical Response of Dallas, Texas and Resiliency Program Manager for the Lower Colorado River Authority and served as a County Commissioner in Bastrop County, Texas.


Hicks continues to be a member of the International Association of Emergency Managers, and a member of the Emergency Management Association of Texas, he also holds public office as an Emergency Services District (ESD) Commissioner for Bastrop County ESD #2 as Assistant Treasurer and where he continues to live.



Dan Reid is the owner and President of Grove Transit, a non-emergency transportation services company headquartered in Hattiesburg, Mississippi and operating throughout South Mississippi. Dan and his wife, Suzanne, started the company in late 2010 after acquiring the operating assets of a failing NEMT. Their focus has been to build a premier NEMT company by focusing on providing Safe, Reliable & Courteous transportation. Dan is a member of the Board of Directors for the Taxi, Limousine and Paratransit Association (TLPA) and has served on the Paratransit Steering Committee since joining TLPA. Dan is frequent speaker at TLPA Conferences and has co-authored several whitepapers for TLPA on the Non-Emergency Transportation industry. Dan has been actively involved with pushing industry standards for driver training and company performance, as well as the use of technology to provide safer and more efficient transportation to clients.

Prior to the NEMT business, Dan spent close to 30 years advising on mergers and acquisitions and other business transactions. Dan was the National Partner for Transaction Advisory Services at Grant Thornton, a Partner and Pacific Northwest Practice Leader at Arthur Anderson, and prior to that he was with a private equity firm where he specialized in financial and tax due diligence and merger integration issues. He started his career in the oil & gas industry tax compliance and structuring and due diligence on acquisitions.

Dan holds a B.A. in Accounting from Santa Clara University, a Masters in Taxation from Golden Gate University and earned his Executive MBA at St. Mary’s College. Dan is a Past Board Member of First Place for Youth and is active in many organizations in and around Hattiesburg.

Effie Carlson
Dan Reid
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